Beet Root
Beta vulgaris
A root vegetable, treated with unusual care.
Beet root doesn't need a story built around it — it needs sourcing that respects what it already is.
Ours is grown in France, in soil suited to the deep color and density that mark a well-grown beet.
It's dried and milled into a fine powder, the most direct way to carry a whole root into a daily blend.
Nothing exotic. Just grown well.
A European staple, valued long before it was trending.
Beet root has been a fixture of European cuisine for centuries — roasted, pickled, juiced, and turned into dishes like borscht that have outlasted trends by generations.
It's traditionally used to support healthy circulation and natural energy, valued as part of a regular diet rather than a targeted remedy.
Traditional and modern preparation.
Traditional: Roasted, pickled, juiced, or simmered into soups in European culinary tradition.
Modern: Powder stirred into a smoothie or juice. Capsules taken with a meal.
Present in both I AM Vitality formats.
Read this before you begin.
Beets naturally contain oxalates. If you have a history of kidney stones, are pregnant or nursing, or take prescription medication, consult a healthcare provider before use.
It's common and harmless for beets to temporarily tint urine or stool pink or red — a condition called beeturia.
This statement has not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
Where it's grown, and how it's verified.
Sourced from France and processed in an FDA-registered facility. Every batch is third-party lab tested before it reaches a shelf.
Common questions on beet root.
How much beet root is in I AM Vitality?
300mg per serving in the powder, 160mg per capsule.
Why is my urine pink after taking this?
That's beeturia — a harmless, temporary effect some people experience after consuming beets.
Does beet root taste earthy in the blend?
It contributes a mild sweetness and depth rather than a dominant earthy flavor.
Is French beet root different from other beet root?
The growing region affects soil composition and flavor profile; the botanical species is the same.